THE WAYVE, founded by Demari McKoy in 2020, is a design venture born out of Jamaica, balancing craftsmanship with streetwear sensibilities, showcased as men's ready-to-wear collections.

Designed with an uncompromising approach to quality, THE WAYVE is both a reflection of contemporary Jamaican influence and McKoy's personal journey. Each collection features meticulously constructed garments with maximum attention to superb fitting, a defining characteristic that has become the brand's signature release after release.

With a background deeply rooted in appreciation for fine craftsmanship, McKoy credits his understanding of garments to his unwavering pursuit of perfection, providing a foundation for how each piece is built and the narratives woven throughout every release. The brand offers a comprehensive range of streetwear essentials and statement pieces including outerwear, hoodies, sweatshirts, t-shirts, pants, denim, footwear, and accessories.

THE WAYVE's journey parallels McKoy's vision, chronicling the evolution of a brand committed to those who define their own reality—intelligent rebels seeking a balance of comfort and style. This narrative is reflected in each collection as both the Creative Director and brand continue to evolve, cultivating an ever-expanding community of forward-thinking individuals who understand that true style comes from authenticity and the courage to forge your own path.